Chocolate, at Any Cost: The Price Elasticity of the Candy Industry

  • Despite the increase in health consciousness among consumers, chocolate and other confectioneries are still in high demand
  • The new pricing methods for cocoa could cause candy makers to hike their prices
  • Some candy products have more room to change their prices because their quantity demanded won’t shift substantially. Other products are completely the opposite.
  • Candy is one of the most inelastic food categories, across all incomes.
Read More »