Starbucks & Growth: Embracing China’s Multi-Billion Dollar Market

  • Starbucks created the “coffee experience” which was their economic moat in the beginning and has deteriorated over time for numerous reasons
  • Howard Schultz (Founder and Former CEO) & Scott Maw (CFO) leaving will create temporary headwinds and investor concern
  • Success in China is necessary for the success of the company

SBUX is America’s favorite drink – the one that costs a little bit more than we would like, but is addicting. Coffee is a staple of most American’s mornings – wake up, grab a cup, and go to work. SBUX has made it into a “Starbucks Experience”, creating the stores into a place where you can go to catch up with friends, a job interview site, and a place to study for finals, fueled purely by caffeine.

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