Tag: tiktok

TikTok and Content Strategy: The Power of Creation

What creates a TikTok star? What’s the relationship between content and fame? What’s the secret?

October 29, 2020
The App That Knows You Better than You Know Yourself: An Analysis of the TikTok Algorithm

Like many people, I downloaded TikTok at the beginning of quarantine on the recommendation of one of my friends. Immediately, the app figured out what I liked – parkour, fitness, mindfulness, but also science, skincare, and deadpan humor clips. It was terrifying.

May 11, 2020

TikTok and Content Strategy: The Power of Creation