Kyla Scanlon
Economic commentator and author reshaping how people understand money and markets
With more than one million followers across platforms, including TikTok, Instagram and Substack, Scanlon educates and inspires a new generation by making complex economic ideas clear and meaningful.
Work & Writing
Through her signature mix of analysis and storytelling, Scanlon covers the pressing issues of the day—from tariffs and artificial intelligence to the value of higher education and Gen Z’s evolving role in the economy.
Her debut book, In This Economy? How Money and Markets Really Work, is where she wrote about the term “vibecession” to describe the disconnect between strong economic data and negative public sentiment—a concept referenced by Treasury Secretary Scott Bessent on Meet the Press and many financial journalists.
Raised in Kentucky, Scanlon studied finance, economics, and data analytics at Western Kentucky University. Her first jobs included trading options and selling cars, which is where she saw the opportunity to make finance accessible.
During the pandemic, she began using whiteboards and social media skits to decode markets and economic trends for everyday audiences. Kyla Scanlon is now working on her second book and regularly contributes to The New York Times Opinion, The Wall Street Journal, and Foreign Policy among others. Scanlon can also be seen regularly on MSNBC and CNN as well as traveling extensively for speaking engagements.
Services
Speaking
Kyla delivers keynote addresses, moderates panels, and conducts fireside chats on economic issues affecting younger generations. Topics include the disconnect between economic data and lived experience, financial nihilism and speculative behavior, the future of work and higher education, how social media shapes economic discourse, and navigating compound crisis. She brings rigorous economic analysis with accessible storytelling to audiences at universities, conferences, and corporate events.
Advertising
With over one million followers across TikTok, Instagram, and Substack, Kyla partners with brands to create authentic content that resonates with younger audiences. She produces educational videos that integrate brand messaging while maintaining her signature analytical style and develops custom content strategies that align with her mission of making economics accessible. Her audience trusts her voice on financial topics, making her an ideal partner for education and purpose-driven brands.
Consulting
Kyla advises organizations on reaching and communicating with younger audiences about economic issues. She provides strategic guidance on educational content that cuts through information chaos, offers insights on Gen Z’s relationship with money and markets, and supports the development of products and campaigns that address real economic concerns. Her consulting work draws on her unique position as both an economist and a content creator who understands how economic narratives spread in the digital age.
Education
Kyla partners with educational institutions and organizations to improve financial literacy outcomes for younger generations. Her first book is used in curriculum materials around the country. Her goal is to bridge the gap between traditional finance education and real-world economic challenges. Her educational partnerships focus on building genuine economic understanding rather than just teaching financial mechanics.
CONTACT ME
For speaking engagements, projects, or collaborations
KylaScanlonTeam@unitedtalent.comDisclaimer: This is not financial advice or recommendation for any investment. The Content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice.
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